- Client: Aggregate Industries
- Date: April 2023
- Author: JMD Admin
The Brief
The project required a complete brand identity for a new product range within the construction industry. The identity needed to appeal to architects, local authorities, contractors, and urban designers, while clearly differentiating SuperColour® from standard asphalt products.
Key objectives included:
- Creating a distinctive and memorable logo
- Developing a cohesive visual identity system
- Ensuring consistency across print, digital, and physical applications
- Supporting marketing and product promotion across multiple channels
Brand Identity & Design Approach
The branding for SuperColour® was built around clarity, vibrancy, and usability. The visual identity highlights the versatility of coloured asphalt while maintaining a professional, industry appropriate aesthetic.
The logo design uses bold, clean forms to ensure visibility across a wide range of applications, from brochures to large-scale vehicle graphics. A carefully selected colour palette reflects the product offering while reinforcing brand recognition.
Branding and Identity DesignScope of work
This was a full-service branding project covering both digital and print design. Deliverables included:
- Logo design and Chameleon brand identity system
- Brochure design and leaflet design for product marketing
- Social media graphics for campaigns and awareness
- Promotional materials for launches and events
- Vehicle branding and livery design
- Supporting visual assets and brand guidelines
Results & Impact.
The final branding delivers a cohesive and flexible identity that works across all touchpoints, from on-site applications to digital marketing. The SuperColour® brand now has a strong visual presence that supports product awareness, marketing campaigns, and long-term brand growth.
If you’re looking for branding, logo design, or brand identity design in the UK,
I help businesses create clear, effective, and memorable visual identities across print and digital platforms.
your project into a success story.