Innov8ive Vehicle Solutions - Marketing & Brand Collateral.

Innov8ive commissioned me to develop the branding and marketing collateral for their new Vehicle Solutions business, created around an innovative range of multi-functional storage systems for the INEOS Grenadier 4x4.

The project involved creating a distinctive visual identity and applying it consistently across the logo, brochure, price list and social media templates. The aim was to establish a professional, contemporary brand that reflected the engineering, versatility and functionality of the product range.

A key feature of the identity is the logo icon, which is inspired by—and directly reflected in—the physical storage system itself. This created a strong connection between the brand and the product, while providing a distinctive graphic element that could be carried throughout the wider marketing materials.

I developed the brochure and price list with a clear, structured layout that makes the range of solutions easy to understand and navigate. Product imagery, specifications and pricing were presented alongside strong graphic elements derived from the logo, creating a cohesive visual language across the collateral.

The storage systems are designed specifically for the INEOS Grenadier 5-seat Utility Wagon and Station Wagon, providing a practical and adaptable solution that can be fitted to the vehicle in approximately fifteen minutes. The branding and communications were therefore designed to communicate the same qualities as the product itself: smart, functional, robust and adaptable.

The completed identity provides Innov8ive with a flexible visual system that can be used consistently across print, digital and social media, helping to establish and build recognition for their new Vehicle Solutions offering.