- Client: Holcim UK
- Project Type: Branded marketing collateral, Product specification leaflets, Technical data-sheets, Mortar range brochures, Sales presentation packs (print and digital)
- Author: jmd admin
Project Overview
I was commissioned by Holcim UK to design a comprehensive suite of marketing collateral for their mortar product range. The goal was to create clear, accessible, and visually consistent materials that communicate product specifications, installation processes, and applications across a wide variety of construction and building projects.
The project focused on supporting both customer engagement and sales enablement, ensuring that contractors, architects, and buyers could easily understand the product offering and confidently place orders.
The Challenge
Holcim required a cohesive set of materials that could:
• Clearly present technical mortar specifications
• Support their sales team in customer conversations
• Work seamlessly across print and digital formats
• Maintain a strong and consistent brand identity
My Approach
I developed a structured and scalable design system that balanced technical clarity with visual simplicity.
• Designed individual product leaflets tailored to
specific mortar types and applications.
• Simplified technical information into
easy-to-digest layouts.
• Ensured consistency across all materials
through typography, colour, and layout systems
• Created both print-ready and digital assets
for flexible use in the field and online
Jason Marriott Design | jmd-design.co.uk | Graphic Design | Freelance Graphic Designer | Marketing Collateral | Print Design | Brand Design | Brochure Design | Product Catalogue | Construction Marketing | Building Materials | Mortar | Construction Industry | Product Design | Construction Products | Building Solutions | Architectural Design | Civil Engineering | Construction Projects | Product Marketing | Technical Design | Construction Branding | Building Industry | Design For Business | Creative Design | Visual Communication | Marketing Design | Adobe Creative Cloud | Graphic Designer Life | B2B Marketing | Small Business Marketing | Design Portfolio | Freelance Creative | Graphic Design | Construction Marketing | Building Materials | Marketing Collateral | B2B Marketing
your project into a success story.