Dairy2door - Membership club scheme.

I was commissioned by Dairy2Door to create the branding for the launch of their new Membership Scheme, designing a distinctive logo, premium printed marketing materials and a dedicated website section to promote the service.

The project focused on creating a professional, recognisable identity that aligned with the established Dairy2Door brand while clearly communicating the benefits and savings available to members. Every element was designed to provide a consistent customer experience across print and digital platforms.

The Brief

Dairy2Door required a strong visual identity for its new Membership Scheme that would instantly connect with the existing brand while standing out as a premium customer offering.

The branding needed to be versatile enough for digital marketing, printed materials and website integration, ensuring customers could easily recognise and engage with the new membership programme.

Logo Design

The membership logo was designed to be bold, memorable and flexible across multiple applications. Careful consideration was given to typography, colour and layout to ensure the design complemented the Dairy2Door brand while creating its own recognisable identity.

The final logo is used across digital marketing, print collateral and the Dairy2Door website, providing a consistent brand presence throughout the membership scheme.

Print Design

Following the logo design, I created the supporting printed marketing materials for the launch.

The membership card was professionally printed on premium 450gsm silk stock with soft-touch lamination on both sides and rounded corners, creating a durable, high-quality finish with a premium feel.

Alongside the card, I designed a double-sided A5 leaflet printed on 170gsm silk stock, helping customers understand the benefits of joining the Dairy2Door Membership Scheme.

Website Design

To complete the project, I designed and produced the dedicated Membership section of the Dairy2Door website.

The webpages were designed to clearly communicate the membership benefits, answer customer questions and encourage sign-ups through a clean, user-friendly layout that remained consistent with the Dairy2Door brand.

The Result

This project delivered a complete branding solution for Dairy2Door, covering logo design, print marketing and website design to support the successful launch of its Membership Scheme. By creating a consistent identity across every customer touchpoint, the membership programme launched with a professional and cohesive brand experience.