Holcim UK - 100% Electric Truck Branding.

The Brief

When Aggregate Industries (part of Holcim UK) set out to launch London's very first fully electric-powered concrete mixer, they needed the truck's livery to do more than simply carry the company logo down the street. This was a genuine industry first a visible, moving symbol of the construction sector's shift towards decarbonisation and the design needed to say so at a glance.

The brief was clear: the livery had to communicate that the vehicle was 100% green, and it needed imagery that spoke directly to its home turf in London, while reinforcing the message that Aggregate Industries were going the extra green mile in their commitment to a lower-carbon construction industry.

The Approach

Rather than treat the mixer as just another branded vehicle in the fleet, I approached the design as a rolling piece of environmental storytelling. Every panel of the truck was an opportunity to reinforce the same idea from a different angle: this machine doesn't burn diesel, and the capital is where it's proving it.

London imagery was woven through the design to root the vehicle firmly in its city a deliberate choice to make the statement feel local and immediate rather than abstract. Alongside this, the "100% Green" message was made a central, unmissable part of the livery, so that whether the truck was parked on site or moving through traffic, its purpose was instantly legible to anyone who saw it.

The Outcome

The result was a livery that turned a working vehicle into a visible landmark for change a truck that announced, wherever it went, that the construction industry's electric future had already arrived in London. The images shown here are from the vehicle's launch, marking the debut of the capital's first electric concrete mixer on the road.