Mini Maxi Truck Branding.

Project Overview

Following the successful Mini Maxi branding project, I was commissioned to extend the brand identity onto the company’s cement truck fleet. This project focused on creating impactful vehicle graphics that would transform each truck into a mobile advertisement, increasing brand visibility and recognition wherever it travelled.

The challenge was to develop a design that was both practical and visually striking, ensuring the brand remained consistent, professional and instantly recognisable on the road.

Solution

I designed a series of bold, engaging truck graphics that seamlessly integrated the Mini Maxi brand identity across the vehicle surfaces. The design approach balanced strong visual impact with clear brand communication, creating an eye-catching presence while reinforcing the company’s values and personality.

Every element was carefully considered to maximise visibility, readability and memorability from multiple viewing distances and angles.

Deliverables

• Creative concept development
• Vehicle livery artwork and layout
• Brand application across fleet vehicles
• Production-ready artwork files
• Visual mock-ups and presentation assets