Aggregate Industries – Lafarge HVO Truck Livery Design.

Aggregate Industries commissioned me to design the livery for their new Lafarge HVO-powered bulk tanker, creating a striking visual identity that reflects the company's commitment to more sustainable transport.

The 44-tonne tanker, operated in partnership with Lomas Distribution, forms part of the Lafarge Cement fleet and runs on Hydrotreated Vegetable Oil (HVO), a renewable, fossil-free alternative to conventional diesel.

The brief was to communicate the environmental benefits of HVO in a bold, engaging way while maintaining the strength and professionalism of the Lafarge brand. The design centres around vibrant green imagery and graphics that immediately reinforce the truck's sustainable credentials, ensuring its message is clear both on the road and on site.

HVO is produced from waste cooking oils and fats from the food industry, which are then hydrotreated to create a high-performance renewable fuel. Compared with traditional mineral diesel, HVO can reduce greenhouse gas emissions by up to 90%, while also producing lower levels of nitrogen oxides and particulate matter. As a direct replacement for diesel, it requires no engine modifications, making it an effective solution for reducing emissions across commercial vehicle fleets.

The finished livery transforms the vehicle into a moving advertisement for cleaner transport, combining impactful design with clear environmental messaging to showcase Lafarge's investment in lower-carbon logistics.